Creating & Shaping an Inspirational Future


The fast-changing and uncertain world of work is here to stay, there’s no going back to how things used to be. 

For the past four years I have met with and listened carefully to those involved in the world of leadership and begun to understand the leadership challenges and opportunities of the future.

The majority of the work I have managed for clients in retail, banking, grocery, hospitality, media and energy sectors has been around the key disruptive forces of the next 3-5 years and how these will impact individuals, their teams and their organisations. Whether it’s a UK, UAE or USA company, the same themes, questions and challenges arise.

HR Directors and Heads of Learning & Development are all looking for products and content that are cutting-edge and thought-provoking, that help their teams anticipate and respond to what the future holds, that makes them curious and releases them from the fear of risk, that gets them talking about the untalkable, that encourages them to think long-term, that highlights the implications of not taking action and strengthens their strategic agility. Ultimately, that shows leaders how to succeed in a Volatile, Uncertain, Complex & Ambiguous (VUCA) world and communicate a compelling picture of the future.

With this sense of urgency comes a real responsibility to respond with the right facilitator or strategist armed with the right content and product, who will deliver against the brief. The best moments of my working life are when this is achieved, when you see the shift in the room and, months later, the client updates you on the real, meaningful change that has taken place. This brings purpose and meaning to the work I do.

The exciting thing is that this fast-changing and uncertain world of work is here to stay. There’s no going back to how things used to be. It’s time to adapt to the challenges ahead, to glimpse the future and ask what will this mean for me, my team and my company. The future should inspire a sense of what is possible. Will I watch on or help create and shape this future?

James Dunne – Leadership Strategist

james.dunne@pulsebrands.com

Categories: Leadership & Strategy